• Small businesses can benefit from content marketing as a way to attract and engage customers.
• Define your ideal customer’s needs, motivations, and behavior patterns to tailor content.
• Create content that provides solutions to problems and helps achieve goals.
• Incorporate a call-to-action into your content, such as lead magnets or promotions.
• Email marketing is an essential component of content marketing; personalize emails, segment subscribers, include CTAs.
• Track key metrics and adjust strategies accordingly for greater success in reaching and engaging customers.

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• Perfectionism can be a hindrance to workplace productivity, as employees who focus too much on making things perfect waste time and miss deadlines.
• The pursuit of perfection is driven by a fear of failure and can lead to negative personal consequences such as stress, burnout, and sickness.
• Leaders can help their teams focus on meaningful work by setting clear expectations on individual projects and utilizing the 20:80 rule (Pareto Principle).
• Leaders should also model behaviors of self-acceptance and share stories from times when they have failed.
• Reducing the emphasis on perfectionism can improve employee performance, satisfaction, and overall wellbeing in the workplace.

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• How pretending to know what you don’t know can affect your trustworthiness and discourage critical thinking 
• Why leadership experts believe that ‘not knowing’ is a sign of strength, not weakness
• The positive attributes that accompany leaders who embrace not knowing and finding out 
• The importance of curiosity in leadership and including diverse perspectives 
• Why curious leaders create healthier workplaces