Unleashing Your Brand’s Personality in the Age of AI

Defining a brand’s personality is key in standing out in the digital landscape, using frameworks like Carl Jung’s archetypes and Sally Hogshead’s fascination triggers.
Determining brand personality involves understanding its character, core values, and motivations.
Carl Jung’s archetypes help in creating relatable and engaging brand identities that resonate on a deeper psychological level.
Sally Hogshead’s fascination system uses seven triggers to engage consumers and influence their buying decisions, enhancing brand attractiveness.
Implementing brand personality across a company requires creating a messaging playbook, conducting training sessions, and integrating AI content creation for consistency and authenticity.