Do personal stories help or hurt your business?
SUMMARY (click here to read the entire article, with links to other articles)
- Telling personal stories is an effective way to engage customers and humanize your brand.
- Make sure the story relates to your company’s values or mission.
- Use HubSpot’s guide to business storytelling as a resource when crafting stories.
- Personal stories do not have to be about you—they can be about your customers too.
- When done well, telling personal stories can help you become known for what makes your business special and attract ideal clients.