Do personal stories help or hurt your business?

SUMMARY (click here to read the entire article, with links to other articles)

• Telling personal stories is an effective way to engage customers and humanize your brand.
• Make sure the story relates to your company’s values or mission.
• Use HubSpot’s guide to business storytelling as a resource when crafting stories.
• Personal stories do not have to be about you—they can be about your customers too. 
• When done well, telling personal stories can help you become known for what makes your business special and attract ideal clients.